ANALISIS STRATEGI PELAYANAN PADA USAHA MIKRO DI PEKANBARU ( Studi Kasus Pada Usaha Bengkel Kecil )
DOI:
https://doi.org/10.36975/jeb.v7i2.83Abstract
Based on the analysis of the research found that: The results of partial testing on Tangible variables No significant impact on the Customer Satisfaction, Reliability significant impact on the Customer Satisfaction, Responsiveness no significant impact on the Customer Satisfaction , Assurance significant impact on the Customer Satisfaction,. Emphaty No significant impact on the Customer Satisfaction. With probability value (Sig.) = 0.000, because sig <0.05 then the result is Tangible, Reliability, Responsiveness, Assurance and Empathy jointly significant effect on customer satisfactionReferences
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